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Japan’s Social Game Publishers Nix Controversial Gacha Sales

"We have decided to cease all 'complete gacha' services in new and upcoming games at each of our respective companies"

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Gacha Watch: Japan’s Social Game Industry Shifts Gears After Government...

The lucrative sales method used in many Japanese free-to-play social games will be illegal as of July 1, though a voluntary ban will be in effect by the end of May.

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